{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Buhara Demir",
    "label": "Chief Marketing Officer",
    "image": "https://buharademir.de/images/buhara-demir-square.jpg",
    "email": "hello@buharademir.de",
    "url": "https://buharademir.de/",
    "summary": "Brand and design leadership, and the marketing systems behind both. Aviation and travel since 2010, across Europe (DACH and Benelux) and the Middle East.",
    "location": {
      "city": "Frankfurt am Main",
      "countryCode": "DE"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "buharademir",
        "url": "https://www.linkedin.com/in/buharademir"
      },
      {
        "network": "Xing",
        "username": "Buhara_Demir",
        "url": "https://www.xing.com/profile/Buhara_Demir"
      },
      {
        "network": "GitHub",
        "username": "buharademir",
        "url": "https://github.com/buharademir"
      }
    ]
  },
  "work": [
    {
      "name": "airtuerk Service GmbH",
      "location": "Frankfurt am Main",
      "description": "B2B flight consolidation",
      "position": "Chief Marketing Officer",
      "startDate": "2026-01",
      "summary": "I lead brand, design and marketing for the airtuerk group, with a small team and several external agencies. The group recorded €750m in transaction volume in 2025 and works with around 1,200 partner agencies across Europe (DACH and Benelux) and the Middle East. My remit covers OTA and airline partnerships, alongside building and operating the AI-driven systems behind the group's marketing. Designed and built terminal, the company OS now used daily by around 70 colleagues across three legal entities, replacing five external vendors. When I joined in 2022, airtuerk was a consolidator of around 40 people with one office. The group now runs four brands (airtuerk, airtuerk holidays, atBeds and terminal) out of three offices with around 110 people, including a 2,000 m² headquarters at Frankfurt Westhafen. I did not build that growth alone. I built the brand system, the marketing engine and the internal platform that scaled with it, and the marketing team never grew past five. Airline co-marketing runs through the agency channel: campaigns built for partner carriers and distributed to the agencies that sell them, tied to the group's own booking engine rather than to a media plan.",
      "highlights": [
        "Lead the marketing team and direct several external agencies",
        "Set the group-wide brand architecture: one identity system across four brands, document standards from contract to signage, and every external appearance of every entity",
        "Own the partner-facing relationship between ~1,200 travel agencies and airline partners",
        "Set the AI and data strategy for internal systems, and built the first version myself"
      ]
    },
    {
      "name": "airtuerk Service GmbH",
      "location": "Frankfurt am Main",
      "position": "Head of Marketing",
      "startDate": "2022-04",
      "endDate": "2025-12",
      "summary": "Built the marketing organisation from scratch: strategy, a team of five, an annual budget of €500k.",
      "highlights": [
        "Shifted channel communication from pure B2B logic to end-customer marketing delivered through partner agencies",
        "Full rebrand and UX rework of the booking flow in the IBE portal",
        "Co-marketing with Qatar Airways positioning Doha as a premium destination for DACH and Benelux"
      ]
    },
    {
      "name": "Conceptio Branding",
      "location": "Frankfurt am Main",
      "description": "freelance, project-based",
      "position": "Owner, Brand and Digital Marketing",
      "startDate": "2019-12",
      "summary": "Founded and run the agency. Brand and campaign programmes for airlines, online travel agencies and tour operators, delivered with a network of freelancers and partner studios. Client relationships run from pitch to delivery."
    },
    {
      "name": "marm assistance",
      "location": "Istanbul",
      "description": "medical assistance and air ambulance",
      "position": "Head of Marketing & Communications",
      "startDate": "2018-07",
      "endDate": "2019-11",
      "summary": "Global marketing strategy for the insurance and clinic network and for ambulance flights. Built the entire digital estate: portals, search, email, press."
    },
    {
      "name": "Redstar Aviation / Gulf Helicopters",
      "location": "Istanbul",
      "description": "air ambulance",
      "position": "Head of Marketing & Communications",
      "startDate": "2015-06",
      "endDate": "2018-07",
      "summary": "Positioned the brand internationally, ran business development and campaigns.",
      "highlights": [
        "Five-year targets reached in three",
        "Fleet grew by five Learjet 60XR aircraft, framework agreement with the Ministry of Health",
        "Team grew by more than 60 people"
      ]
    },
    {
      "name": "Redstar Aviation",
      "location": "Istanbul",
      "position": "Marketing & Key Account Manager",
      "startDate": "2012-06",
      "endDate": "2015-07",
      "summary": "Brand, campaigns and key accounts in a niche industry with long quote cycles. Built the RedCon dashboard to shorten quote time."
    },
    {
      "name": "marm assistance",
      "location": "Istanbul",
      "position": "Sales Operations Manager",
      "startDate": "2010-01",
      "endDate": "2012-06",
      "summary": "Operations lead, emergency coordination, worldwide repatriation. Standardised procedures and cut response times."
    }
  ],
  "education": [
    {
      "institution": "Marmara Üniversitesi, Istanbul",
      "studyType": "B.A.",
      "area": "Linguistics"
    },
    {
      "institution": "Anadolu Üniversitesi",
      "studyType": "B.A.",
      "area": "Business Administration"
    }
  ],
  "certificates": [
    {
      "name": "Gen AI: Navigate the Landscape",
      "issuer": "Google Cloud"
    },
    {
      "name": "Gen AI: Beyond the Chatbot",
      "issuer": "Google Cloud"
    },
    {
      "name": "Gen AI Apps: Transform Your Work",
      "issuer": "Google Cloud"
    },
    {
      "name": "Gen AI Agents: Transform Your Organization",
      "issuer": "Google Cloud"
    }
  ],
  "skills": [
    {
      "name": "Design",
      "keywords": [
        "Figma",
        "Adobe Creative Cloud",
        "Canva",
        "design systems",
        "corporate identity",
        "UI/UX and booking flows"
      ]
    },
    {
      "name": "Marketing",
      "keywords": [
        "Brand strategy",
        "destination marketing",
        "partner and channel marketing",
        "Metricool",
        "self-developed AI agents",
        "automations",
        "terminal (self-developed Company OS)",
        "SEO and AEO",
        "email automation with MailerLite",
        "reporting"
      ]
    },
    {
      "name": "Build",
      "keywords": [
        "Next.js",
        "Supabase",
        "Vercel",
        "TypeScript",
        "Tailwind",
        "Git",
        "API integrations"
      ]
    },
    {
      "name": "AI",
      "keywords": [
        "Claude",
        "Codex",
        "Gemini",
        "Kimi",
        "Higgsfield",
        "Webflow",
        "LLM applications",
        "RAG architecture",
        "embedding pipelines",
        "knowledge bases",
        "agent workflows"
      ]
    }
  ],
  "languages": [
    {
      "language": "English"
    },
    {
      "language": "Deutsch"
    },
    {
      "language": "Türkçe"
    }
  ],
  "projects": [
    {
      "name": "terminal",
      "description": "A company OS for around 70 people across three legal entities, designed and built by one person alongside a CMO role.",
      "url": "https://buharademir.de/work/terminal",
      "keywords": [
        "System",
        "Design"
      ],
      "startDate": "2026-08-22"
    },
    {
      "name": "airtuerk HQ, Westhafen",
      "description": "An office designed as a place to be rather than a place to work. German Design Award 2026 Winner, Interior Architecture.",
      "url": "https://buharademir.de/work/airtuerk-hq-westhafen",
      "keywords": [
        "Brand",
        "Space"
      ],
      "startDate": "2026-04-20"
    },
    {
      "name": "vCardHub",
      "description": "Brand, positioning and interface for a virtual card platform that settles B2B travel payments per booking.",
      "url": "https://buharademir.de/work/vcardhub",
      "keywords": [
        "Brand",
        "Product"
      ],
      "startDate": "2025-08-01"
    },
    {
      "name": "myHotels, the atBeds booking engine",
      "description": "Led the architecture and interface design for myHotels, atBeds' booking engine. Hotel inventory from multiple bedbanks plus Amadeus activity discovery, in one flow.",
      "url": "https://buharademir.de/work/atbeds-ibe",
      "keywords": [
        "UX",
        "System",
        "Data"
      ],
      "startDate": "2025-06-01"
    },
    {
      "name": "One roof, four brands",
      "description": "Brand architecture for a group with four brands, three legal entities and more than ten products, built to outlast the person who built it.",
      "url": "https://buharademir.de/work/airtuerk-brand-architecture",
      "keywords": [
        "Brand"
      ],
      "startDate": "2025-03-01"
    },
    {
      "name": "Doha, sold through the trade",
      "description": "Three years of co-marketing with Qatar Airways, positioning Doha as a destination for the DACH and Benelux trade.",
      "url": "https://buharademir.de/work/qatar-doha",
      "keywords": [
        "Marketing"
      ],
      "startDate": "2025-01-01"
    },
    {
      "name": "RAG Dual-Brand",
      "description": "A retrieval system on live company knowledge, serving marketing operations across two brands. Built without an external vendor.",
      "url": "https://buharademir.de/work/rag-dual-brand",
      "keywords": [
        "System",
        "Brand"
      ],
      "startDate": "2024-09-01"
    },
    {
      "name": "airtuerk rebrand",
      "description": "Corporate identity, design system and booking flow for a flight consolidator selling through 1,200 partner agencies.",
      "url": "https://buharademir.de/work/airtuerk-rebrand",
      "keywords": [
        "Brand",
        "UX"
      ],
      "startDate": "2022-06-01"
    },
    {
      "name": "Antalya, all year",
      "description": "A twelve-month activity framework repositioning a summer destination for German travellers, built for TÜSIAD Germany.",
      "url": "https://buharademir.de/work/antalya",
      "keywords": [
        "Marketing"
      ],
      "startDate": "2019-09-01"
    },
    {
      "name": "Smartiks",
      "description": "A visual system for a Turkish enterprise software company, built to stay coherent across brands, borders and seven years of growth.",
      "url": "https://buharademir.de/work/smartiks",
      "keywords": [
        "Brand",
        "Design"
      ],
      "startDate": "2019-06-01"
    },
    {
      "name": "RedCon Dashboard",
      "description": "A quote calculator and operations dashboard for air ambulance, built in 2013 because the process was too slow. The first thing I built myself.",
      "url": "https://buharademir.de/work/redcon",
      "keywords": [
        "Design",
        "System"
      ],
      "startDate": "2013-01-01"
    }
  ],
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    "lastModified": "2026-09-15"
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