Focus Area

Head/Director of Marketing "C-Level-ready"

Design & Brand Strategist: I scale brand growth in aviation & travel tech: brand × IBE/portal UX × commercial – from strategy to implementation, KPI-driven. Successful in the €1B+ environment.

Company Branding

360°

Business Flow

UX/UI

Printed Design

360°

Content Marketing

Social Media

Mockups

Data Science

Digital Marketing

Visual Concepts

Brand Leadership

Sharpen brands, consolidate positioning, increase awareness. Result: recognisability, clear reasons to buy, stronger preference.

Corporate/Service Design & Design Systems

From Logo to Design System: Creating Consistent, Scalable Assets to Accelerate Product, Campaign, and Sales Initiatives.
Outcome: A unified brand presence, faster implementation, and reduced rework costs.

Experience Design (IBE/PortalS)

Simplifying Booking and Service Journeys to Reduce Drop-offs, and Increase Attach Rates and Conversions.
Outcome: A significantly improved user experience (UX) and higher revenue per session

Go-to-Market & Partnerships

eexecuting End-to-End Airline Campaigns, NDC/Direct Connect, and OTA Cooperations – Seamlessly Orchestrated from Brand to Performance.
Outcome: Faster time-to-market, greater efficiency, and predictable growth.

AI-Content-Ops & Personalisierung

Leveraging AI for Content Scaling with Templates & Workflows; Designing Dynamic Journeys to Replace One-Size-Fits-All Communication.Outcome: Increased relevance with less effort, leading to better Click-Through Rates (CTR) and higher Customer Lifetime Value (LTV).

Data & Dashboards

Defining KPIs, Designing Experiments, and Providing Real-Time Data for Decision-Making – from Brand Health to Funnel Efficiency.
Outcome: Clarity, focus, and agility in strategic management.

Team & Change Leadership

Aligning Structures, Roles, and Processes to Focus Interdisciplinary Teams on Achieving Key Outcomes.
Outcome: Greater ownership, sharper focus, and sustainable delivery.

Future‑Ready Brand & Marketing Innovator

Are you a headhunter or decision-maker looking for a marketing leader with digital DNA who can take your brand or client to the next level? I am open to discussions and new offers, whether in aviation, tourism or the technology and IT sector. Please feel free to contact me to discuss future successes together.

Get in Touch

Let’s talk about how we can win the next stage together.

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