Strategic CMO combining brand leadership, destination marketing and AI driven growth to scale organisations
Design led marketing executive with 15 years in aviation and tourism. Google certified Gen AI Leader who builds custom AI agents, RAG workflows and Gemini powered automation to scale marketing organisations for national tourism boards, next generation airlines and travel tech companies.
C-Level Execution. Proven at Scale.
Airline · Tourism · Travel Health · Travel Tech
Professional skill matrix
Branding & strategy, digital marketing → GTM
Business Skills
Technologie & Data
Expertise
Marketing Tech - Creative Stack
Design × Data × Automation: Faster from idea to impact.
Adobe Creative Cloud
Photoshop
Illustrator
InDesign
adobeXD
Productivity
Microsoft Office (all)
Acrobat X
MailerLite
ChatGPT/Gemini/Galileo AI
Web & UX
Webflow
Framer
Figma/Make
Wix
Languages
Intercultural communication as a lever for international go-to-markets.
🇬🇧 English
🇩🇪 Deutsch
🇹🇷 Türkce
Work experience
As a hands-on leader who delivers results.
Chief of Marketing and Brand
Built and led the full marketing organisation from the ground up — strategy, team of 5, and a €500K annual budget. Delivered a complete rebrand and deep IBE portal UX transformation. Worked closely with Qatar Airways to position Doha as a premium travel destination for the DACH and Benelux markets — co-marketing campaigns, route-specific content and destination storytelling that turned unfamiliar European travellers into active bookers. Deployed AI content operations, personalisation agents and automated CRM workflows. Result: +40% revenue growth from €550M to €750M. Ambition: >€1B by mid-2026.
Head of Digital Marketing
Co-founder. Data-driven brand and campaign programmes across airlines, OTAs, tour operators and travel tech. Destination marketing strategy for the DACH market — including a consulting engagement for TÜSIAD Germany to reposition Antalya beyond all-inclusive: a 12-month seasonal activity framework showing German travellers what the region offers in every season, from hiking and cultural tourism in spring and autumn to water sports, culinary trails and wellness in summer and winter. Designed to shift perception from a mass-market beach destination to a year-round experiential travel choice.
Head of Marketing & Communications
International marketing strategy across social media, SEO, email and PR. Operated across EU and MENA markets. Result: measurable uplift in brand awareness, significantly reduced average response time across key European markets.
Head of Marketing & Communications
Built up Air Ambulance brand internationally; managed BD & campaigns. Accelerated quote-to-flight and introduced KPI dashboard. Result: 5-year targets achieved in 3 years, +5 Learjet 60XR, Ministry of Health deal, +60 team members, win rate ↑, time-to-quote ↓, transparent reporting.
Marketing & Key Account Manager
Challenge: Niche industry, international scaling & long quote-to-flight cycles. Action: Globally positioned brand, integrated BD & campaigns, accelerated quote-to-flight, rolled out KPI dashboard.
Sales Operations Manager
Operational management; emergency call coordination; worldwide repatriation. Result: standardised processes, shorter response times.
Portfolio (limited - NDA)
Rebranding, IBE-UX, campaigns and dashboards.
‘I design the next generation of brands.’
vCard Hub
airtuerk Service GmbH
Redstar Aviation
Gulf Helicopters
Conceptio Branding
Burgermek
Core project (limited - NDA)
Two flagship projects that define the scope: a full airline rebrand with intelligent IBE design, and a proprietary RAG-based AI system built independently for dual-brand marketing operations.
airtuerk Rebranding & Growth Engine
I redesigned airtuerk from its appearance to its marketing operations: fresh corporate design, smart IBE portal with shortened booking paths and an omnichannel setup that performs.
Outcome: Faster bookings, higher CVR, stronger partner visibility. A consistent, contemporary brand image.
Proprietary RAG AI System — Dual-Brand Marketing Intelligence
Designed and built a Retrieval-Augmented Generation (RAG) model connected to live company knowledge bases. The system delivers AI-assisted answers to branding and marketing questions for both internal teams and external stakeholders — in the correct brand voice, every time.
Outcome: Brand voice consistency at scale across all channels and markets. Content production time reduced significantly. Built independently — the architecture, prompt design and knowledge base structure were all self-developed. Likely one of very few aviation CMOs in the DACH region to have deployed this independently.
Educational journey
Foundation for strategy, communication & storytelling. Basis for user-centred, data-driven marketing.
Marketing & Media management
Linguistics & Semantic
Future‑Ready Brand & Marketing Innovator
Are you a headhunter or decision-maker looking for a marketing leader with true digital DNA to take your brand to the next level? I’m open to conversations and new opportunities especially in airline, travel, and the technology/IT sector.
My focus: data-driven go-to-market strategies, scalable brand and design, and MarTech enablement that turns growth into measurable results.
Say Hello
Let’s talk about how we can win the next stage together.
