Exploring selective opportunities

Buhara Demir

Senior Marketing Executive · Cross-functional B2B CMO · Multi-brand Architecture

Strategic Brand & CMO fusing brand strategy with digital performance

Design-led, AI-first marketing executive for airline, aviation, and travel. I architect and scale marketing organizations →systems, processes, and teams that align brand, product, and channel to deliver decisive GTM, conversion-strong IBE UX/UI, and sustained, compounding growth.

Frankfurt am Main

Open to relocation

Corporate Branding

Digital Marketing

Graphic Design

Event Marketing

References

C-Level Execution.

Airline · Tourism · Travel Health · Travel Tech

Tech-savvy, Design-led, data-driven, AI-first marketing executive with end-to-end ownership from brand architecture and IBE/portal UX to CRM, lifecycle, and revenue.

I architect unified corporate narratives across Europe’s Travel Tech, Aviation, and Travel Health; run large-scale airline route-marketing programs; and build IBE experiences that turn intent into loyalty → driving city visitation and bookings. With full P&L accountability and deep OTA/flight-consolidator roots, I bridge strategy and execution, activate 1,200+ DACH/Benelux agencies, and lead accountable performance marketing. I scale systems, teams, and automation to deliver measurable impact in €1B+ organizations: higher retention and LTV, lower CAC, and faster time-to-value.

Professional skill matrix

Branding & strategy, digital marketing → GTM

Business Skills

Budget & P&L ( €1M+ )

Customer Experience (CX)

Business Strategy & Branding

Vision, Leadership & Change Management

Digital Marketing

Executive Impact & Stakeholder Management

Crisis & Reputation Management

Strategic Brand Management

Corporate Strategy & OKRs

Technologie & Data

Figma→Dev

Adobe Creative Suite

MailerLite

IBE/Booking Engines

SaaS

SEO/SEA

A/B-Testing

AI-/Automation-Strategy

Webflow/HTML/CSS

Figma Make

Photoshop/Illustrator

Expertise

Brand Management & Positioning

Conceptual Graphic Design

Marketing Visuals

UX/UI

Rebranding & Strategy

Brand Transformation

Internal & External Communications

360° Marketing Infrastructure

Data & AI-First

Team & Department Management

ITB Berlin

WTM London

ITIC Travel Health

Vakantiebeurs

Marketing Tech - Creative Stack

Design × Data × Automation: Faster from idea to impact.

Adobe Creative Cloud

Production & Assets

Design

Photoshop
Illustrator
InDesign
adobeXD

Productivity

Daily Business

KPI & Management

Microsoft Office (all)
Acrobat X
MailerLite
ChatGPT/Gemini/Galileo AI

Web & UX

Prototypes & AI

Interactive

Webflow
Framer
Figma/Make
Wix

Languages

Intercultural communication as a lever for international go-to-markets.

🇬🇧 English

Professional working proficiency

🇩🇪 Deutsch

Native or bilingual proficiency

🇹🇷 Türkce

Native or bilingual proficiency

Work experience

As a hands-on leader who delivers results.

Head of Marketing

airtuerk Service GmbH

Full-Time

Apr 2022-Heute

Frankfurt am Main, Germany

Established and managed the marketing organisation (strategy, budget, team of 5+ FTEs). Complete rebranding and in-depth IBE/portal UX upgrade. Scaled AI content ops and personalisation; end-to-end orchestration of airline campaigns via social media, SEO and CRM. Result: +40% revenue growth from €550M to €750M and successful brand repositioning. Ambition: > €1B in revenue by mid-2026 together with airtuerk holidays, airtuerk Service GmbH and AT Systems.

Head of Digital Marketing

Conceptio Branding

Project Base

Dez 2019-Heute

Frankfurt am Main, Germany

Co-founder; data-driven brand/campaign programmes; P&L. UX and graphic design for fintech, pharmaceuticals and airlines. Built up a network of specialists/freelancers.

Marketing & Communications Manager

marm assistance

Full-Time

Jul 2018 – Nov 2019

Istanbul, Türkiye

International marketing strategy; social media/SEO, email, PR. Result: ↑ % brand awareness, ↓ % response time.

Marketing Manager

RedstarAviation

Full-Time

Jun 2015–Jul2018

Istanbul, Türkiye

Built up Air Ambulance brand internationally; managed BD & campaigns. Accelerated quote-to-flight and introduced KPI dashboard. Result: 5-year targets achieved in 3 years, +5 Learjet 60XR, Ministry of Health deal, +60 team members, win rate ↑, time-to-quote ↓, transparent reporting.

Marketing & Key Account Manager

RedstarAviation

Full-Time

Jun 2012–Jul 2015

Istanbul, Türkiye

Challenge: Niche industry, international scaling & long quote-to-flight cycles. Action: Globally positioned brand, integrated BD & campaigns, accelerated quote-to-flight, rolled out KPI dashboard.

Sales Operations Manager

marm assistance

Full-Time

Jan 2010–Jun 2012

Istanbul, Türkiye

Operational management; emergency call coordination; worldwide repatriation. Result: standardised processes, shorter response times.

Portfolio (limited - NDA)

Rebranding, IBE-UX, campaigns and dashboards.
‘I design the next generation of brands.’

vCard Hub

Finance

Aug 2025

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airtuerk Service GmbH

Flight Consolidator

Jan 2025

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Redstar Aviation

Air Ambulance

Jun 2012

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Gulf Helicopters

Commercial aviation

Feb 2015

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Conceptio Branding

Branding Agency

Jun 2024

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Burgermek

Production

Sep 2024

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Core project (limited - NDA)

From CI to data: airtuerk rebranding including smart IBE design, social media and email operations.

airtuerk Rebranding & Growth Engine

New CI, intelligent IBE flows, AI content ops, SEO modules, reporting.

Apr 2025

I redesigned airtuerk from its appearance to its marketing operations: fresh corporate design, smart IBE portal with shortened booking paths and an omnichannel setup that performs.

# Design & UX: Figma prototypes → final UI; assets with Adobe CC (Illustrator, Photoshop, XD); clear design systems.

# AI assistance & automation: AI for content variants, personalisation and faster iterations.

# Go-to-market: Social media reimagined, MailerLite for email flows, modular SEO building blocks and reporting that drives decisions.

Outcome: Faster bookings, higher CVR, stronger partner visibility. A consistent, contemporary brand image.

Redstar Aviation – RedCon Data Dashboard & Brand Refresh

CI-Refresh, Adobe-XD-Prototypen, Quote-to-Flight-Kalkulator, KPI-Dashboard

Jan 2013

I sharpened Redstar Aviation's visual and operational image: I revamped its corporate identity, developed mock-ups and visuals, and built a data-driven core – the RedCon Data Dashboard.

# Brand & Design: CI refresh, UI kits and high-fidelity mockups; prototyping in Adobe XD.

# Operational Flow: End-to-end prototype for air medical services – from enquiry to dispatch to mission approval.

# Quote-to-Flight: Automated connection/routing calculator for quick quotes and reliable flight chains. KPIs & Automation, Customer response.

# KPIs (e.g. first response, quote time) bundled in the dashboard; reporting automations for team and management overview.

Outcome: Faster quotations, transparent operations reporting

Educational journey

Foundation for strategy, communication & storytelling. Basis for user-centred, data-driven marketing.

Marketing & Media management

B.A. Business Administration

Anadolu-University

Linguistics & Semantic

B.A. Linguistics

Marmara-University

Future‑Ready Brand & Marketing Innovator

Are you a headhunter or decision-maker looking for a marketing leader with true digital DNA to take your brand to the next level? I’m open to conversations and new opportunities especially in airline, travel, and the technology/IT sector.

My focus: data-driven go-to-market strategies, scalable brand and design, and MarTech enablement that turns growth into measurable results.

Get in Touch

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