Chief Marketing Officer · Design, marketing, AI-driven systems
My work brings together brand, design and marketing. I build AI-driven systems that support the people behind them.
AviationAirlinesTravel technologyCV
Selected projects
All projects
Aviation · Airlines · Travel technologyAt a glance
- Role
- Chief Marketing Officer, airtuerk Service GmbH, Frankfurt. Head of Marketing 2022 to 2025, CMO since 2026.
- Origin
- Designer. Corporate identity, brand architecture, design systems, UI/UX, print and screen. Figma, Adobe Creative Cloud.
- Way of working
- AI-first and hands-on. First versions built myself, in Figma and in the code.
- Sector
- Airlines, aviation and B2B travel distribution: flight consolidation, online travel agencies, tour operators.
- Markets
- Europe (Germany, Austria, Switzerland, the Netherlands, Belgium) and the Middle East (United Arab Emirates, Qatar, Saudi Arabia). Turkey 2010 to 2019.
- Scale
- €750m transaction volume, 1,200 partner agencies, four brands, three legal entities, €500k marketing budget.
- AI and systems
- LLM and RAG retrieval, agent workflows, Contracts360, terminal company OS with 70 daily users and five vendors replaced. Next.js, TypeScript, Supabase, Vercel.
- Languages and reach
- German, English, Turkish. Frankfurt today, open worldwide, Europe and the Gulf first.
Remit
Brand and portfolio strategy
four brands, three legal entities, one system
International growth and partner marketing
1,200 agencies, airline co-marketing, trade shows
Marketing systems and digital operations
retrieval, contracts and planning in daily production use
Organisation, agencies and operating model
a team of five, several agencies, three markets
Buhara DemirHow I work
Marketing, as I run it, is a solutions team: the company sets the goal, we find the way there, and the way may leave the frame when the frame is the problem. I stay close enough to the systems to test strategy in production. AI is how the newer ones get built, not the reason they exist.
I lead the marketing team and direct several external agencies. Most weeks I am also in the code, because the fastest way to know whether an idea survives contact with reality is to build the first version yourself.
That is a preference, not a principle. Meetings that decide something are worth the hour. Meetings that describe what someone could have built in that hour are not.
None of it is a solo act. It works because Ümit Tenekeci and Ahmet Özbek set the goal and trust the route, and because the team and several agencies carry more of the daily work than a website can show. My part is spotting what is broken early, finding the smart way through, and delivering past the brief.
The operating model behind it is a page of its own: how I run marketing. It asks for a code.
The limits of that are their own subject: why the first version needs one person and the second needs a team.
Buhara DemirBackground
Studied linguistics and semantics, then business administration and marketing. Sixteen years in, I build retrieval systems, closer to the first degree than it looks.
The path ran through an agency I still run, Conceptio Branding, and then to airtuerk, which put me where I wanted to be: close to airline partners and to the technical side of distribution: flight content, APIs, XML, cache. Marketing that sits next to the pipes rather than downstream of them.
Buhara Demir◊ Five areas
Work
Selected projects by year, discipline and status
Writing
Short answers and longer arguments
Test the system on a stranger
◊ Mindgame
◊ Small working examples of ideas to build with Claude. Each one runs, none is finished.
◊ Guidebook
◊ The new world of marketing, chapter by chapter.
Flow
How I run marketing
Selected projects
Open to conversations worldwide on brand, marketing systems and AI transformation in airlines, aviation and travel technology
hello@buharademir.de