Buhara Demir
NDC, GDS, XML feeds and cached inventory each solve part of airline content distribution, and none of them was designed to sit next to the others. Every airline, tour operator and aggregator then rebuilds the same translation work inside their own booking engine. I am working on a way to combine the four so that an interface can consume all of them without having to know which is which.
Enquiry through to invoice inside the same system that holds knowledge, contracts and planning.
Open to conversations worldwide on brand, marketing systems and AI transformation in airlines, aviation and travel technology
Work like this usually carries one of eight titles: Chief Marketing Officer, Head of Marketing, VP Marketing, Marketing Director, Chief Digital Officer, Head of Digital Operations, Head of AI Transformation, Director of Marketing Technology.
The eight describe the same remit: brand, design and the systems marketing runs on, built rather than briefed out. Which title a company uses says more about where it starts than about the work.
Frankfurt is where this work happens today. Where it could happen: worldwide. Europe and the Gulf come first: Germany, the United Arab Emirates, Saudi Arabia, Qatar, Oman and Spain.