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CVFrankfurt am Main

Buhara Demir, Chief Marketing Officer, Frankfurt am Main
The terminal home screen with an AI prompt, quick actions for email, translation and summaries, and a sidebar listing four brands and eight platform modules
The vCardHub landing page in German, headlined the central hub for virtual travel payments, with three stacked virtual cards carrying airline names and counters for active cards and EU countries
A set of airtuerk content packages arranged on a light grey surface, each carrying the wordmark, a coloured spine and a different content tier such as cockpit content, flight content and airtuerk holidays
A MacBook on a dark stage showing the Smartiks brand system as a grid of components, including the logo, the line we craft all-in-one 360 degree digital solutions and packaging for digital ecosystems
Buhara Demir · English · Deutsch · Türkçe

Buhara Demir

Brand and design leadership, and the marketing systems behind both. Aviation and travel since 2010, across Europe (DACH and Benelux) and the Middle East.

Three legal entities1,200 partner agencies€750m transaction volume

CV as PDFhello@buharademir.deLinkedIn

At a glance

Role
Chief Marketing Officer, airtuerk Service GmbH, Frankfurt. Head of Marketing 2022 to 2025, CMO since 2026.
Origin
Designer. Corporate identity, brand architecture, design systems, UI/UX, print and screen. Figma, Adobe Creative Cloud.
Way of working
AI-first and hands-on. First versions built myself, in Figma and in the code.
Sector
Airlines, aviation and B2B travel distribution: flight consolidation, online travel agencies, tour operators.
Markets
Europe (Germany, Austria, Switzerland, the Netherlands, Belgium) and the Middle East (United Arab Emirates, Qatar, Saudi Arabia). Turkey 2010 to 2019.
Scale
€750m transaction volume, 1,200 partner agencies, four brands, three legal entities, €500k marketing budget.
AI and systems
LLM and RAG retrieval, agent workflows, Contracts360, terminal company OS with 70 daily users and five vendors replaced. Next.js, TypeScript, Supabase, Vercel.
Languages and reach
German, English, Turkish. Frankfurt today, open worldwide, Europe and the Gulf first.

Numbers

1,200partner agencies across DACH and Benelux under marketing responsibility
16years in aviation and travel, eleven of them leading
€500kannual marketing budget
€750mairtuerk transaction volume 2025, up from €550m in 2022
40 → 110group headcount since 2022, across four brands and three offices, with a marketing team that stayed at five
70colleagues working daily in the platform I built and run
3markets under B2B marketing responsibility: DACH, Benelux, Middle East
Industry presence · World Aviation Festival · ITB Berlin · ITB India, Mumbai

Experience

1.0
  • Lead the marketing team and direct several external agencies
  • Set the group-wide brand architecture: one identity system across four brands, document standards from contract to signage, and every external appearance of every entity
  • Own the partner-facing relationship between ~1,200 travel agencies and airline partners
  • Set the AI and data strategy for internal systems, and built the first version myself
– present
2.0
–
3.0
– present
4.0
–
5.0
–
6.0
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7.0
–

Role fit

This profile covers Chief Marketing Officer, Head of Marketing, VP Marketing and Marketing Director roles in airlines, aviation and travel technology, and Chief Digital Officer, Head of Digital Operations or Head of AI Transformation roles where brand, marketing and the systems behind them sit in one remit.

Built

2026

terminal

System · Design
2026

airtuerk HQ, Westhafen

Brand · Space
2025

vCardHub

Brand · Product
2025

myHotels, the atBeds booking engine

UX · System · Data
2025

One roof, four brands

Brand
2025

Doha, sold through the trade

Marketing
2024

RAG Dual-Brand

System · Brand
2022

airtuerk rebrand

Brand · UX
2019

Antalya, all year

Marketing
2019

Smartiks

Brand · Design
2013

RedCon Dashboard

Design · System

Education

B.A. Linguistics
Marmara Üniversitesi, Istanbul · linguistics and semantics
B.A. Business Administration
Anadolu Üniversitesi · marketing and media management
Google Cloud completion badges
Gen AI: Navigate the Landscape · Gen AI: Beyond the Chatbot · Gen AI Apps: Transform Your Work · Gen AI Agents: Transform Your Organization
Feb – Mar 2026

Tools

Design

Figma, Adobe Creative Cloud, Canva, design systems, corporate identity, UI/UX and booking flows

Marketing

Brand strategy, destination marketing, partner and channel marketing, SEO and AEO, email automation with MailerLite, reporting

Build

Next.js, Supabase, Vercel, TypeScript, Tailwind, Git, API integrations

AI

Claude, Codex, Gemini, LLM applications, RAG architecture, embedding pipelines, knowledge bases, agent workflows

UpdatedAugust 2026

CV as PDFPortrait as JPGBack to the start

Colleagues and clients, in-house and from the agency work.

Hakan Sezen, Business Development Manager and Prokurist, airtuerk Service GmbH, translated from German

I know few people who can combine brand building, design excellence and measurable growth this cleanly. […] He uses his AI-first approach very deliberately, to produce faster, evaluate better and automate processes.

Jan Sander, former chairman of the board, Danish Insurance Society

Cihat Aslan, founder and CEO, Media Pons

Berna Ökten, CEO and chairman of the board, marm assistance