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Selected projects by year, discipline and status

Work

Three of these carry the story: terminal, the airtuerk rebrand, and three years of Qatar Airways co-marketing. The rest is the record.

Questions about any of these: hello@buharademir.de

Selected projects

2026System · DesignIn production

terminal

A company OS for around 70 people across three legal entities, designed and built by one person alongside a CMO role.
The terminal home screen with an AI prompt, quick actions for email, translation and summaries, and a sidebar listing four brands and eight platform modulesThe contract intake screen in Contracts360 with AI filled fields, confidence percentages, page references and a note that two reading passes disagreed on the contract typeThe UX colour definitions inside terminal showing Quantum Blue, Jet Black and Ghost White with hex and CMYK values, alongside the downloadable master deck

2026Brand · SpaceAwarded

airtuerk HQ, Westhafen

2025Brand · ProductShipped

vCardHub

2025UX · System · DataShipped

myHotels, the atBeds booking engine

2025BrandIn production

One roof, four brands

2025MarketingShipped

Doha, sold through the trade

Three years of co-marketing with Qatar Airways, positioning Doha as a destination for the DACH and Benelux trade.

2024System · BrandIn production

RAG Dual-Brand

2022Brand · UXShipped

airtuerk rebrand

Corporate identity, design system and booking flow for a flight consolidator selling through 1,200 partner agencies.
A set of airtuerk content packages arranged on a light grey surface, each carrying the wordmark, a coloured spine and a different content tier such as cockpit content, flight content and airtuerk holidaysThe multicheck booking view for a Turkish Airlines fare, showing three comparable fare families named EcoFly, ExtraFly and PrimeFly with baggage and meal entitlements, next to a world map of route coverageThe airtuerk B2B partner API landing page in German, headlined discover our API for B2B partners, with floating interface panels showing a booking engine query, a command palette and a package installation dialogue

2019MarketingArchived

Antalya, all year

2019Brand · DesignIn production

Smartiks

2013Design · SystemArchived

RedCon Dashboard

DesignBrand, identity, corporate design, print and screen.

Design came first and stayed. A brand that has to hold across ten products is a design problem before it is a technical one.

A folder set for the airtuerk Group Edition: an opened cover showing a stylised map of the Frankfurt Westhafen harbour, an inserted sheet with the airtuerk wordmark and a photograph of the headquarters, and a black outer cover carrying the wordmark and Group Edition in a script hand
A dark stationery arrangement photographed at an angle, showing the black Group Edition folder, a Partner Framework Agreement dated 2026 marked confidential, and a grey Flight Consolidator cover printed with the name Buhara Demir
Airline campaign creatives shown on a phone and two folded panels, covering Qatar Airways, SunExpress, Lufthansa, AJet with Miles and Smiles, and Pegasus, labelled Update, Duyuru and Kampanya
A brand identity board for Nexroom headed The Future of Hotel Distribution, with the Nx monogram, a rendered orange sleeping pod, a printed lanyard, and the three product names Nexroom IBE, Nexroom API and Nexroom HUB
The Life at Westhafen employee magazine, with a cover carrying a blue line drawing of the airtuerk headquarters and an open spread setting the founding year 2006 and three further figures over a photograph of the building
A vcard hub stationery set laid out on concrete: a letterhead headed VCC für Travel, a black notebook reading Virtuelle Firmenkarten, die Travel können, a mug, a lined envelope and business cards, in green, violet and black

airtuerk Group Edition, the partner folder

Brand
airtuerk
Medium
Print

Marketing systems and digital operationsretrieval, contracts and planning in daily production use

terminal

LLM and RAG retrieval, agent workflows, Contracts360, terminal company OS with 70 daily users and five vendors replaced. Next.js, TypeScript, Supabase, Vercel.

In production

tm

Partners and collaborationsAirline partners of the group I run marketing for.

Turkish AirlinesAEGEAN AirlinesQatar AirwaysEmiratesSingapore AirlinesTAP Air PortugalSunExpressPegasus

Trade showsWhere the partner work happens in person.

World Aviation FestivalITB BerlinITB India, Mumbai