◊ A guidebook, chapter by chapter
◊ Guidebook
◊ Working title, chapters and every text on this page are drafts.
◊ Guidebook
◊ The new world of marketing
◊ How AI develops in it, and the role it will play.
◊ Who it is for
◊ Marketing leads, founders, and the people who have to decide what to build in-house and what to buy.
◊ Format
◊ Published chapter by chapter, here first, later as one document.
◊ in progress◊ 3 chapters
◊ What the new world of marketing is
◊ Distribution is no longer the scarce thing. Attention still is, and so is trust. The chapter names what changed, what did not, and why most teams answer the wrong half.
◊ How AI develops in it
◊ From generating assets to running systems: retrieval, agents, and the people who train them. What a marketing team owns once the tools write, and what it must not hand over.
◊ The role it will play
◊ AI as the layer marketing runs on, not the thing it sells. The chapter argues for building capability in-house and shows what that costs in people, time and patience.